Problem: Spinmaster came to us and said “Kids love our show
but parents don’t - How can we build brand affinity with parents?”
Insight: Parents have 1,000,000 questions about the weirdness of the show
Solution: A UGC campaign in where their kids can answer these questions and be
featured on the Paw Patrol website and socials
CW: Karina Palmitesta
AD: Jay Bawar
AD: Jay Bawar