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Duolingo Math

D&AD New Blood Brief
Ask: Get 65+ year olds to move past their math anxiety and do their daily Duolingo Math lessons

Insight: Baby boomers are the fastest growing demographic for cannabis use in North America

Idea: DuoDispensary - a line of cannabis products specifically formulated to ease math anxiety




Case Study


3 strains of Cannabis


Nfc stickers on packaging that prompt user to complete their lesson when in close proximity
through Duo’s famous push notifications



     


Facebook ads 

     


Targeted OOH 

CW: Karina Palmitesta and An Trinh
AD: Jay Bawar